This story is part of Glossy’s Return to Analog series, focused on the fashion and beauty brands embracing all things analog and retro, including those eschewing social media marketing or AI and those embracing traditional crafts or print media.
The best way to sell a product is often one-on-one. Doing so has been a key strategy for high-end luxury brands for centuries. And in recent years, with e-commerce booming and emerging technologies including AI chatbots putting more distance between brands and customers, those connections are more important than ever.
Traditional clienteling, born from high-end department stores, involves sales associates maintaining close relationships with customers, including by keeping track of their information and purchasing habits, and actively consulting with them on new products and future purchases.
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