Messi already sells everything from luxury bags to sneakers. Can he build a...
To be a successful athlete in 2024 is to be a brand. Perhaps no one knows that better than Lionel Messi, the Argentine soccer legend and Inter Miami forward who has been at the forefront of his sport...
View ArticleWho’s winning the 40-plus beauty market?
Despite spending decades in the beauty industry helping launch beauty brands for the likes of Victoria Beckham and Prada, Sarah Creal had missed a chance to fill an obvious consumer need: Women in...
View ArticleLuxury Briefing: Luxury is refocusing on aspirational shoppers, per the...
This week, an in-depth look at what’s driving the current wave of luxury retailer acquisitions. Plus, Authentic Brands Group hops on the brand incubator train with Saks Fifth Avenue. Catering to the...
View ArticleResearch Briefing: Brands continue to invest in TikTok despite potential U.S....
In this edition of the Glossy+ Research Briefing, we take a look at marketers’ current TikTok investments, despite the threat of a potential ban in the U.S. 55% of surveyed brands are dedicated to...
View ArticleClaudia Sulewski on Cyklar’s rebrand 1 year after launch
Subscribe: Apple Podcasts • Stitcher • Google Play • Spotify Claudia Sulewski’s career started at age 11, when she launched her YouTube channel with a video about applying her mom’s blue eyeshadow....
View ArticleTrue Religion is teaming with influencers and WAGs to revive its women’s...
True Religion wants to be a sought-after, digital-first direct-to-consumer denim brand, and it’s using influencer collaborations and its women’s product assortment to do so. On Thursday, the...
View ArticleWhen should brand founders start taking salaries?
Over the last year, the free flow of venture capital funding that propped up hundreds of new startups in the late 2010s started drying up. Founders reported that investment capital became much harder...
View ArticleFashion Briefing: The shift to in-house marketing — Fashion brands balance...
This week, a look at the benefits of taking a brand campaign in-house. Also, Allbirds’ new focus on convenience, executive moves and stories to know. Rising costs, increased demand for efficiency and...
View ArticleWeek in Review: Luxury struggles and shakeups at Gucci, Mulberry
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week. On this week’s...
View ArticleReturn fees are unpopular with consumers — what are the alternatives?
With the holiday season rapidly approaching and the headache of the East Coast port strike averted for now, brands are thinking about their next biggest holiday obstacle: returns. Every year, returns...
View ArticleGlossy Pop Newsletter: Glow Recipe prioritizes IRL community with a...
To receive the Glossy Pop newsletter in your inbox every Friday, click here. All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something...
View ArticleGlossy+ Research: Brands expect Amazon to be a more important holiday sales...
Last Thursday, Amazon proclaimed that its second Prime Day was its “biggest October shopping event ever.” The event, held October 8-10, is largely seen as the first major run-up to the holidays — and...
View ArticleThe Mackage guide to securing effective athlete partnerships
Luxury brands are increasingly turning to young athletes as ambassadors to tap into their authenticity and global cultural relevance. Compared to traditional celebrities, athletes often better...
View ArticleAs the luxury sector struggles, brands are refocusing on timelessness
As the ongoing luxury slowdown continues, luxury brands are continuing to shake up their creative and executive leadership in hopes of finding some way out of the spiral of declining sales. The latest...
View ArticleL’Oréal Group partners with The New York Times to shift consumer perception...
This week, I check in with L’Oréal Group and the New York Times to learn about their new branded collaborative project that includes a beauty-focused vertical in the NYT called “Face Value” and a...
View ArticleFoot Locker expands NBA focus with Chicago Bulls partnership
Less than a year after announcing a multi-year partnership with the NBA, Foot Locker is doubling down on its NBA strategy with a multi-year partnership with the Chicago Bulls. On Tuesday, Foot Locker...
View ArticleFragrance remains a bright spot at LVMH amid luxury decline
On the heels of fashion month, French conglomerate LVMH confirmed what the industry has been feeling for months: The luxury sector is slowing. But during its earnings call for the third quarter of...
View ArticleLVMH sales fall 3% in Q3, company urges “patience”
On Tuesday, for the third quarter of 2024, global luxury leader LVMH reported a 5% sales decline for its fashion and leather goods division, inclusive of Louis Vuitton, Dior and Loewe. This dip came...
View ArticleNational Retail Federation forecasts a $25 billion holiday sales boost,...
Consumers are predicted to spend an additional $25 billion on holiday shopping in November and December compared to 2023, according to The National Retail Federation’s annual holiday forecast released...
View ArticleLeigh Batnick Plessner on Brooklyn-born Catbird’s national expansion: 10 more...
Subscribe: Apple Podcasts • Stitcher • Google Play • Spotify As chief creative officer of the 20-year-old jewelry brand Catbird, Leigh Batnick Plessner is always thinking of ways to bring the brand’s...
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